Privacy policy

This policy explains how BioForge Fitness, a UK-based business, uses personal information when you visit this website, contact us, create an account, or place an order. For privacy questions or requests, please use our Contact page.

Information we collect

Depending on how you use the site, we may collect your name, email address, telephone number, billing and delivery addresses, account details, order and payment status, product and delivery preferences, messages you send us, and information about how you use the site. Technical information may include your IP address, browser and device details, and cookie or similar technology data.

Please provide only information needed to place an order or contact us. Do not include sensitive personal information in a message unless it is necessary for your enquiry.

How and why we use information

• Orders and accounts: to take and fulfil orders, manage accounts, arrange delivery, handle returns, and respond to order enquiries. We use information for these purposes because it is needed to perform a contract with you or take steps you request before a contract.
• Legal and accounting records: to meet applicable tax, accounting and other legal requirements. The lawful basis is compliance with a legal obligation.
• Site security and service administration: to operate the website, protect accounts and transactions, prevent misuse, and resolve disputes. Where we rely on legitimate interests, we consider those interests against your rights and expectations.
• Marketing: where we send marketing, we do so only where permitted by applicable law. You can opt out at any time using the unsubscribe method in the message or by contacting us.
• Optional analytics or advertising: if these tools are enabled, we use the relevant information for the purposes explained in the cookie choices shown on the site. Where consent is required, we ask for it before using optional cookies or similar technologies.

Who we share information with

We may share the information needed for a particular task with service providers that help operate the store and website. These may include website hosting and technical support providers, e-commerce and payment services, delivery providers, customer-support and email services, security or fraud-prevention services, and analytics or cookie providers where enabled. We may also disclose information to public authorities or professional advisers when required by law or necessary to protect our rights. Service providers may use information only as needed to provide their services to us and must protect it appropriately.

Payment providers handle payment details under their own privacy information. We do not ask you to send full payment-card details to us by email or message.

WhatsApp and other third-party services

If you choose to contact us or join a WhatsApp community, WhatsApp and its operator, Meta, process information under their own terms and privacy information. Depending on the community format and your privacy settings, other participants may be able to see some of your profile information. Please check the service’s privacy settings and information before joining. Third-party websites and services have their own privacy practices.

International transfers

Some service providers may process information outside the UK. Where personal information is transferred internationally, we take steps required by applicable data protection law, such as relying on an applicable adequacy decision or using appropriate safeguards. You can contact us through the Contact page for further information about safeguards relevant to your information.

How long we keep information

We keep personal information only for as long as reasonably needed for the purposes described in this policy. Order and transaction records are kept for the periods required by tax, accounting and other legal obligations. Account information is kept while an account remains active and for a reasonable period afterwards where needed for legal claims, security or record-keeping. Enquiry messages and technical logs are kept only as long as needed to respond, maintain security, resolve disputes or meet legal requirements. Marketing information is kept until you withdraw consent or opt out, except for a minimal record needed to respect that choice.

Cookies and similar technologies

The site may use technologies needed for core functions such as remembering a shopping basket, processing checkout, and maintaining security. Optional analytics or advertising technologies may be used if enabled. Where consent is required, optional technologies should only be used after you have made a choice. You can also manage cookies through your browser settings; blocking some cookies may affect shopping-basket or checkout functions.

Your rights

Depending on the circumstances and the lawful basis for processing, you may have the right to request access to your personal information, correct it, ask for it to be erased, restrict or object to its use, or receive certain information in a portable format. Where we rely on consent, you can withdraw it at any time; this does not affect processing already carried out lawfully. Some rights are subject to legal exceptions.

To exercise a right, contact us through our Contact page. We may need to verify your identity before responding.

You also have the right to complain to the UK Information Commissioner’s Office (ICO). Details are available at ico.org.uk/make-a-complaint. We would appreciate the chance to address your concern first.

Keeping information secure

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss or misuse. No online service can be guaranteed completely secure.

Children

This website is intended for adults aged 18 and over and is not directed to children. We do not knowingly seek to collect personal information from children through this site.

Changes to this policy

We may update this policy when our practices or legal requirements change. The current version and its last-updated date will be shown on this page.